What is Right? We often use the phrase, Right Product, Right Place, Right Time, Right Price. I would certainly add Right Quantity and Right People to this list. But what is right? Right Product How do you know which is the Right product for your store? Everything is perception. This needs to be much more detailed. It depends on the weather, culture, focus group, interest, trend and many more. Do you know what the demand is for certain product and categories? How many competitors are there? Are you offering a special or a basic product? Is there any innovation involved? By now you already know that deciding on the right product is pretty confusing and needs a lot of research. It goes hand in hand with detailed analysis of what is actually right . Right Place If you only have one store than it has to be the right product on the right time since obviously your store should be the right place. Right? If you run more store